Genesis made its focal point on making only luxury vehicles after bifurcating from its parent concern Hyundai, in every possible shape. Among them the compact luxury sedan models got accepted in the market of premium luxury cars almost in no time. The 2018 year lineup brought out the sedan G70 wearing the logo of Hyundai Genesis that got picked as the Car of the Year Award from Motor Trend. This leap in success encouraged Genesis to upgrade its models to the next level, and they were successful again.
Today the 2020 year lineup of Genesis models are competing with the Mercedes Benz, Audi, and BMW series of luxury cars, throwing at them a direct challenge, in respect of popularity. The challenge really took a serious turn as Genesis could manage offering the same level of luxury wrapped in classic styling accents, that the above said brands couldn’t. An experienced sales executive at our nearby Santa Rosa Genesis dealership explained, Genesis opened the door of premium luxury to a bigger section of buyers, by tagging a relatively affordable price for its models.
2020 Model Year of Genesis
The compact sedan G70 from Genesis has always managed to stay in the first row of premium luxury cars, especially in terms of popularity, and the reasons were plain and simple. The entire lineup of Genesis G70 was crafted with impeccable strokes of styling, in spite of being a luxury compact car, it could deliver superlative performance on the roads. Its world-class interior soaked in luxury wasn’t only comfortable for every ride, but also an example of refined taste that will take a serious effort from its rival brands to accomplish.
It could be a strategy of Genesis to keep the entry-level model at a comparatively lower price in its class, but that really served the brand to earn its strongest point. With the release of the 2020 model year edition, the G70 series from Genesis stepped into a still higher position in terms of luxury appointments that in a way almost redefined the concept of in-car luxury. Genesis defines luxury also in terms of performance level, drive pleasure, apart from ensuring a basic ride quality, while creating a safety circle around the occupants as well as other people on the road, with the latest safety technologies installed.
Luxury of Power
The 2020 lineup of Genesis G70 believes in luxury even under the hood. With the two options of turbocharged engines, the base model of G70 runs with a 2.0L turbo four one which is good enough to make 253 horsepower and 260 pound-feet of torque, while the higher upgrades install under its hood a 3.3L twin-turbo V6 engine that is popular for its capability to make 365 hp and 376 lb-ft of torque. The transmission for both the engines is a standard 8-speed automatic one, though Genesis gets generous enough to offer an optional 6-speed stick for the smaller engine models.
To enjoy its luxury soaked interior, get in touch with the Genesis dealer near Santa Rosa to book a test drive today!