Toyota is a brand that develops innovative products and technology, and what keeps them driving is their idea of putting their customers first. To gratify their customers better, , Toyota started the Drive the Nation campaign in 2016 that has been catering to the retired and serving government and defence employees.
The Drive the Nation campaign aims at offering numerous benefits, like car finance solutions at lost costs and extended warranty, and the eligible customers can also avail great offers and discounts on Toyota Protect car insurance and genuine Toyota spare parts. Apart from that, Toyota has appointed special employees at all outlets who give personalized assistance to people who are eligible for these benefits. Toyota has its sales and service outlets spread all over the country, and that is why it has become possible to bring this campaign in effect. The key benefits of this campaign include the following:
- 100% on-road funding for 8 years
- Zero down payment
- Lowest EMI options
- Committed assistance to government employees
- Discounts on maintenance costs
- Exchange Benefits
- Exclusive offers on Toyota Protect and Toyota genuine parts
About the Drive the Nation Cars
The campaign was started in 2016 with just Toyota Etios being a part of it. Later, the company decided to add their famous Toyota Innova Crysta and the luxury sedan Corolla Altis in the line since their customers were demanding to add more models in this promotional campaign. The recently-launched Toyota Yaris has also become a part of this campaign. Check out Toyota cars from the campaign at Autoportal.
With the huge success of this campaign, the overall sales of the company has increased by 7% and the sales of Etios series alone has increased by good 11%.
Toyota Innova Crysta
The Innova Crysta has now become a synonym to MPV in India. The car is loaded with superior exterior and interior styling features that make it a great family car. The MPV offers high comfort while travelling, with improved cabin interiors, advanced technological features and inclusion of standard safety features. The new model has a tough exterior design that makes it perfect to be driven on all types of terrains without causing any type of discomfort to the passengers.
Toyota Etios Series
The Toyota Etios Series has set a benchmark in the segment. These cars are safe, durable, and excel in performance and quality. The safety features of dual SRS airbags, ISOFIX child seat lock and ABS with EBD as standard, and 4-star Global NCAP crash test rating make them stand out among the competing cars in the same segment. Considered as one of the most reliable cars in this segment, the Etios Series has made a great impact in the category of affordable sedans.
Toyota Corolla Altis
The ultimate luxury sedan from Toyota offers superior comfort, safety and luxury features. The thoughtful inclusion of safety features, excellent drive quality and a pampering cabin together make this car perfect to be called a truly luxury sedan.
The latest model from the brand is Yaris that has been recently launched in May 2018. The power-packed sedan offers as much as 11 features that no other car in the segment offers: 7 SRS airbags, power driver seat, air vents mounted to the roof, front parking sensors, standard CVT in all variants, etc. The spectacular design and advanced technology are making Yaris grab a lot of attention among the sedan lovers.